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Mobile Marketing

New internet technology can be confusing - it's often fast-moving, gimmicky, fragmented, overloaded, interconnected, unregulated, and exhausting to understand.
 
However, technology and the internet are having a huge impact on business and on the way we communicate, for example:
 
Mobile Advertising Revenue in Western Europe
(Source: Gartner, June 2011):

2010

2011

2015

 
£257.1m

£569.3m

£5,131.9m

Mobile Momentum
(Source: HTA Garden Futures Conference 2011):
      

% GB adults who access internet via their mobile at least once a week

26%

 

70%
% Over 65's who access internet via their mobile at least once a week

5%

 

31%
 
At Hortipak we aim to research and develop techologies that provide our customers with innovative, value-adding solutions that can meet the needs of the present as well as the changing demands of the future.
  
Hortipak would love to help you to:
  • Provide your customers and end users with multimedia information, such as printed, video content - e.g. add video content to your labels via smartphones;
  •  Connect your marketing messages across print and digital media - e.g. drive customers from brochure or flyers directly to an e-commerce site & measure the results;
  • Try something new with digital technolgies (such as social media &, web marketing), demonstrate the results, and continually improve the project over time.
One of the ways we can help you is by connecting your existing marketing messages by using mobile devices - the fastest growing technology on the planet.
 
How could we do that?
 
It's been called "Amazing" by Joe Swift and "Fantastic" by Alan Titchmarsh, but at Hortipak we call it Digital Space.
  
Now you see it, now you don't...
Digital Space is a system that allows us to place an imperceptible 'digital watermark' in the digital files that make up print, audio and videos. When scanned with the Digital Space mobile app (for iPhone and Android), we can connect those files to other online digital assets. In other words, it's interactive media-enhanced print - the best of both worlds, without disrupting the design or taking up space. We've teamed up with Digital Space to help bring this outstanding technology to our customers horticultural products and campaigns.
 
Benefits:

Our fundamental, firsthand knowledge of horticulture and marketing services leads to a better result for our clients. We can talk equally knowledgeably about printed solutions as we can mobile digital strategy and, through Digital Space data analytics, we can measure consumer behaviour through the more traditional marketing channels. This means that we can develop innovative, accountable campaigns for all the touch points in your business.

By applying a Digital Space digital watermark, Hortipak can create some very exciting opportunities and deliver some incredible benefits to users and value to brands.
  • Link print & video to web via a mobile device;
  • Communicate and Authenticate ownership, and secure IDs;
  • Automatically monitor and measure broadcasts and Internet distribution;
  • Manage digital rights and brands;
  • Deter piracy and counterfeiting;
  • Build the technology into your existing apps under your own brand.
  • Digital Space is also a robust 'closed loop system' for maximum security.
Smart use of technology - from Hortipak.
 
"If it's imperceptible, how do we know it's there?"
Easy, you tell them in a way that supports your branding and campaign.
 
We could print a black and white grid, like a barcode, but we'd prefer to give you the choice - especially on smaller items like labels.
For example, The Daily Telegraph created 'Telegraph Go' - a logo that indicates interactive printed areas in a supplement (click here to see their website). During the launch campaign this feature was the first of it's kind, so as well as delivered appropriate mobile content, it also differentiated the newspaper in it's market.
 
 
Nigel Eaton, Plant Centre Manager at the RHS, demonstrating the RHS Perfect for Pollinators label at the HTA National Plant show 2011 - powered by Hortipak and Digital Space. (Picture courtesy of HTA National Plant Show).
 
Why Mobile Marketing?
Your customers are talking about you in social media networks and using their smartphones to do things that were unthinkable only a few years ago, but that does not mean that the core marketing skills and tools are not of use any more, if anything they are more important and of greater value when maximising the speed and efficiency of your marketing mix.
Your customers scan, search, learn, buy and share in an instant – you need to meet these needs too.
- Get it right and you will create huge value with your customers and for your shareholders.
- Get it wrong or fail to act fast and customers will find their needs met by other brands.
 
Existing Users Include:
 
Digital Watermarking Solutions: Added Value...
...For Retailers
Right place, right time, right now is what we term "Right Marketing”, maximising every sales opportunity from every piece of customer communication. Our expertise in M-commerce with simple steps can be embraced by any client.
 
...For Brands
Our customer engagement strategies can deliver substantial increases in direct mail response, additional on pack promotional opportunities, greater customer feedback tools and increased brand awareness. Linking the print and digital worlds makes commercial sense.
 
...For Security
From a simple method of copyright protection to a bespoke digital asset and image system with automated implementation and management, the use of digital watermarking is a proven way to control your IP and its use and we can integrate this in to your business.
 
...For Mobile Services
We develop Apps, create mobile websites for phones and tablets but more importantly we put logic and a structured approach to what we do and how we do it.
 
CLICK HERE to Check out the amazing Nielsen Media-Sync application.
Business is an exciting ecosystem full of opportunities. With all the new technology and opportunities, we work with clients to look beyond the obvious, past the technology on offer and work out models that transform your customer’s experience. You’ll need the very best and latest thinking, marketing science, multi-channel technology and marketing to work seamlessly together.
 
Hortipak, together with Digital Space, help you work out what you need to do and then support you delivering new value in manageable "chunks”. We are here to facilitate, transfer knowledge and experience, to create solutions and get the job done.
 
There's very little we can't do in house
We have skill sets that encompass design, artwork, photography, video, programming, web and web 2.0 expertise, data and customer relationship management, analytics, print, publishing, mobile web & App building...
... with consultancy that brings all these in-house skills together for the ultimate result.
 
Contact Your Sales Representative for more information.
Still not sure about the rise of the Mobile Device?
Here are some usage statistics:
  • Smartphone sales up 96% year-on-year 2010-11;
  • Tablet volumes expected to be 54.8 million by end of 2011;
  • Over 75 million phones are in use in the UK (1.22 per head of population);
  • 11.1 million fewer PCs will be made in 2011 as "Tablets” take market share.
GSMA – June 2011
• 65% of Internet connected Apps use iOS
• 30% of Internet connected Apps use Android
comScore – June 2011
• iPhone accounts for 29.9% of UK mobile traffic
• Android phones account for 15% of UK mobile traffic
• iPad accounts for 21.3% of UK mobile traffic
• Android tablet accounts for 0.3% of UK mobile traffic
SAP, December 2010
Android year-on-year is up 886%
In 2009 sales volumes globally are:
• Cars 51 million
• TVs 210 million
• Mobile Phones 1.2 Billion
Apple has sold almost 60 million iPhones and 53% of businesses have now "deployed” iPhones.
By June 2010 there were over 225,000 Apps on iTunes, with over 3 billion downloads.
App expenditure is expected to be in excess of $29.5 billion by 2013.

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